Let’s imagine, for the sake of argument, that you have a magazine column to write and you’re running low on inspiration. What can you do to come up with ideas? How do you get the creative juices flowing?

This is not an issue limited to magazine columnists. Many industries rely on generating ideas, strategies and solutions. Most of us have been in this situation at school, work or home, and for many organisations a regular strategy is to get into a group and collaboratively generate ideas. We know this as brainstorming, an idea developed by advertising executive Alexander Osborn in the ...

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