Getting a group together to brainstorm new ideas and strategies isn’t always the best way to go.
By Marc Wilson In Psychology
Let’s imagine, for the sake of argument, that you have a magazine column to write and you’re running low on inspiration. What can you do to come up with ideas? How do you get the creative juices flowing?
This is not an issue limited to magazine columnists. Many industries rely on generating ideas, strategies and solutions. Most of us have been in this situation at school, work or home, and for many organisations a regular strategy is to get into a group and collaboratively generate ideas. We know this as brainstorming, an idea developed by advertising executive Alexander Osborn in the ...
Get full access to Listener.co.nz
Subscribers can read the full version of this story.
You can subscribe and get full online access for as little as $5 per week.
Enjoy the high-quality, in-depth journalism of the Listener magazine with convenient online access. This includes access to thousands of archived articles and up-to-date TV and entertainment listings.
Our great content is available online even before it hits the shelves, and includes more focus on breaking news. With our responsive design you get a great reader experience whether you read from your home computer, tablet, or even smartphone.
Already a subscriber? Just login to read full version of this story.
Already an existing print subscriber? As part of your magazine subscription you are entitled to receive full access to the New Zealand Listener Online content. Click here for instructions on how to redeem your digital access.
Or you can subscribe now to get unlimited access to listener.co.nz.