For all marketing efforts made by a brand or company, the consumer is always at the heart of it. Figuring out a method to reach out to them and allow them to engage with your product is the purpose behind it.

Because of that, psychology and appealing to the needs and desires of consumers is vital if you want your product to stay in their consciousness. An understanding of how the mind works and how consumers act is vital for success

TabJuice have created a helpful infographic called Social Commerce Psychology which shows the mindset and patterns of consumers when dealing with social media. They identify six major areas that play a part in shaping consumer patterns: social proof, authority, scarcity, like, consistency and reciprocity.

The most impressive stat by far is that over 25 million pieces of content are shared on Facebook, a massive statistic and one that reflects the gigantic userbase the medium possesses.

The art style is done as a throwback to the comics of the 1900s so it’s immediately striking and vibrant to look at. There’s a lot of food for thought here so whether you’re into social media marketing, or are just curious about it, there’s something for you to take away from this.