Managing Director/ CEO of Neimeth International Pharmaceutical Plc, Mr. Emmanuel Ekunno

Chinazor  Megbolu

Managing Director/ CEO of Neimeth International Pharmaceutical Plc, Mr. Emmanuel Ekunno has urged marketing professionals, teachers and practitioners to embrace professionalism, ancommunication or advertisement are fair, truthful and not superlative or misleading.

He gave the advice at the public presentation of Prof. Benjamin Osayawe Ehigie’s book titled; “Consumer, Marketing and Advertising Psychology” in Lagos recently.

In his review of the book, which was drawn from his professional perspective, Ekunno  described the book as a “comprehensive compendium or a bible of such for all students, teachers and institutions of learning” as it contains theoretical and practical experiences, failures and learnings.

“The greatest learnings are not from our successes, but from failures. Individuals and corporate entities have also had share of marketing and personal failures,” he said.

He chronicled the relevance and application of the book as a credible training and development material resource by Nigerians and for Nigerians, saying the topics are stand alone and comprehensive for lecture and specific training points. He declared that the references are rich and touchable.

Bringing out some of the contents of the bank, the reviewer said it considers Psychology as the pivot on which marketing rests, saying no success in marketing without the consumer.

“Higher income families spend a smaller proportion of their disposable income than lower income families. But as economic progress raises all income levels over time, these proportions do not seem to change. That is, lower income groups do not significantly change the proportion of income devoted to spending as economic progress results in an increase in their income,” he said.

According to him, we now have a new entrant( the book) into the knowledge era. “We have in our view and or in our hands a “Book of books”…. conversational in format and in approach. A book with 19 lectures or “must know” topics in Marketing. The book is a must for every marketing teacher, marketing student, marketing professional and marketing practitioner. I recommend this book to all Universities with Marketing, Sociology, Psychology, departments,” he said.