How does psychology affect your behaviour?
29 April 2014 , 11:02 AM by Gabrielle Burke
Adam Alter is the author of Drunk Tank Pink - a collection of research into the subconscious forces that shape the way we look at the world.
He lectures in marketing and psychology at New York University and he's here in Australia to present at TEDx in Sydney.
Adam spoke with Steve Austin about his new book and some fascinating research findings.
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