MUMBAI, INDIA: With the fast paced modern-day lifestyle and surmounting work pressures, people find it difficult to devote time to family, friends and partners. Given this situation, there's a growing number of individuals suffering from broken relationships leading to long term psychological as well as health problems.
While in India, people in general refrain from going to psychologists for counseling and treatment, they are always in search for someone with whom they can share their emotions, feelings and pain.
Addressing to such typical yet important aspects of human life, Mumbai based Ankit, a professional marketeer and radio jockey, along with his three friends Anshuman, Sandeep and Nainy have come up with a unique portal called Breakuphelpline.com.
According to Ankit, the portal's vision is to keep you away from soul crushing, revenge seeking and self pitying emotions and help you bounce back in one piece. He explains in case of a breakup, the person needs to register with the site and within 24 hours he/she will be contacted.
While a person registers with Breakuphelpline.com, he/she needs to mention personal details such as hobbies, work, location, duration of relationship. Subsequently the team starts to work on the individual's problem and initiates a communication with him/her.
The whole process is around two-sessions and based on the information gathered, the team comes out with some suggestions. Though the process looks easy, Ankit points out, ''A person who has a breakup is very insecure about how to carry on with life so we cannot ask him directly about his/her past. So we disguise it with hobbies and other stuff while also asking the main reason for the breakup.''
''This way, the person takes us into his/her personal zone. Since he/she doesn't know us, its even better as we are not judging them at any point. Its on the information provided by the people that we suggest things to them,'' Ankit adds.
The portal offers two packages - free and paid. Email assistance and Skype (2 sessions) plus an in depth analysis of how to get over your past is offered on the free service. Here the team asks various questions to know the details of a person's life.
''See its not rocket science to forget somebody but the only thing you have to do is to take your mind of her. And the best way to start is taking life day by day and focusing on your hobbies,'' Ankit advises.
He adds, ''This whole process of asking your hobbies, talking to you and then suggesting is a part of a mini algorithm that we have developed, which has almost 86 per cent success and people do what we suggest.”
The full paid service costs around Rs..2500 comes with some customized solutions like Test for Stability, Dateability quotient and others. The service package lasts for 4-weeks with multiple sessions, where the person is not only suggested with some mini algorithms to deal with breakup but is also engaged into outdoor events, groomed and helped for starting new relationship.
''If client wants personal interaction and is comfortable with it we would go all the way to fulfill the same. Our USP is customized services to each person based on their needs and requirements,'' Ankit comments.
About the people behind the website, Ankit informs, ''We are a team of four, which includes me, two of my friends who are masters in psychology and other is a film assistant director. Currently we all are working and plan to quit within a month to take this up full time.''
Since the website's launch in July, around 60 per cent girls and 40 per cent boys have logged on to it.
''We don't publicize that we have psychologists on board as Indians are very vary of that word. In India people need to be educated more about the service and basically how it helps them. In the future for this we plan to hold Breakup Boot camps to give a reality check to people who have not yet checked our services,'' Ankit concludes.
