TORONTO, ONTARIO--(Marketwired - Aug. 11, 2015) - BMO InvestorLine, a part of BMO Wealth Management, today released the results of its latest study which examines the psychology of investing.
The study found nearly all Canadian investors (97 per cent) feel anxiety when thinking about their investments. When thinking of investing and making investment decisions, Canadians are most worried about:
- Fear of financial loss (47 per cent overall; 43 per cent for men and 50 per cent for women).
- Not receiving a 'good' return on their investments (40 per cent overall; 39 per cent for men and 41 per cent for women).
- How market volatility will affect their investments (33 per cent overall; 29 per cent for men and 37 per cent for women).
- Selecting the 'right' investments (32 per cent overall; 32 per cent for men and 31 per cent for women).
"Investing is personal so it's not surprising to see that a majority of Canadians are not only financially but emotionally involved in their investments," said Julie Barker-Merz, President, BMO InvestorLine, a part of BMO Wealth Management. "Given recent market volatility, fear of financial loss is an understandable concern."
Canadians are Confused about Investing
Along with investment anxiety, the study revealed Canadians are generally confused about investing (90 per cent) - only 10 per cent overall (12 per cent for men and 8 per cent for women) say nothing puzzles them about investing.
The top areas of investing that created the most confusion are:
- Finding an investment that will yield the best return with minimal risk (38 per cent overall; 37 per cent for men and 39 per cent for women).
- Which investment option will best suit their risk tolerance and life stage (25 per cent overall; 20 per cent for men and 30 per cent for women).
- Knowing when to change their investment mix (23 for both men and women, respectively) and deciding with whom to entrust their money (23 per cent overall; 25 per cent for men and 21 per cent for women).
"The confusion that exists among 90 per cent of Canadian investors likely contributes to their investment anxiety," said Ms. Barker-Merz.
Ms. Barker-Merz noted that BMO InvestorLine has introduced adviceDirect, an online investing service aimed to help Canadians navigate the investing process. "adviceDirect acts as a co-pilot providing personalized investment advice, quantitative market analysis and support tools to help investors clear any investing confusion so they can confidently manage their own investments and take control of their portfolio to meet their financial goals."
Regional Breakdown:
Region
% overall with investment anxiety
% overall with fear of financial loss
% overall anxious how market volatility will affect their investments
% overall that are confused about finding an investment that will yield best return with minimal risk
National
97
47
33
38
Atlantic
98
42
28
39
Quebec
97
47
21
35
Ontario
96
47
33
37
Prairies
98
55
40
43
Alberta
96
48
46
45
B.C.
99
46
44
39
Survey results are from interviews with an online sample of 1,004 Canadians who have an investment portfolio. The study was conducted between July 13th and 14th, 2015. The margin of error for a probability sample of this size is ± 3.1%, 19 times out of 20.
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About BMO InvestorLine
BMO InvestorLine is an online investing service that provides clients with two ways to invest online. Clients can choose from BMO InvestorLine's top ranked Self-Directed service that provides tools to help investors make independent decisions on how to invest. BMO InvestorLine's other service, adviceDirect™ provides investors with online advice and investment recommendations for their portfolios. Clients have access to trading, quotes and account information 24 hours a day through a website. BMO InvestorLine also provides users with third party research, along with leading edge tools that are informative and easy to use. As an all-in-one investment source, it is a constantly evolving, cost-efficient platform that is fully compatible with tablets.
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this commentary to clients for informational purposes only. The information contained herein is based on sources that we believe to be reliable, but is not guaranteed by us, may be incomplete or may change without notice. The comments included in this document are general in nature, and professional advice regarding an individual's particular position should be obtained.
BMO InvestorLine Inc. is a member of BMO Financial Group.
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