Spending a few minutes peeking at one's Facebook profile reportedly elevates a person's self-esteem but reduces their ambition to excel, according to researchers. The University of Wisconsin-Madison study that unearthed these social-media phenomena seemingly employed a controversial cognitive test to arrive at its findings, and also discovered the Facebook-borne ego boost lead to diminished ambition, or the desire to excel on subsequent cognitive evaluations. The study, "Self-affirmation underlies Facebook use," was published in the June issue of the Journal of Media Psychology and was condu...

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