Spoilt for choice


aimRenderAd(1, 1, 'ThinRect','ThinRect','');
ThinRect_frame = $("#ThinRect")[0]; ThinRect_frame.src = ThinRect_frame.src;


Spoilt for choice

By Marc Wilson In Psychology

Anyone else shopping at New World because of the “Little Shop” thingamajigs? You’re collecting them for the kids, right? Of course you are. It helps to make the decision of where to shop, too – one lot has them and the other doesn’t.

It’s a bit like political parties. Some have goodies and some don’t, so all you have to do is read the manifestos, do the calculus on which will benefit you (and people like you) the most and hey presto! That’ll be three or four weeks of your life gone, but at least you’ll know whom to vote for come election day.

Nobody does that, though. ...

Get full access to Listener.co.nz

Subscribers can read the full version of this story.

You can subscribe and get full online access for as little as $5 per week.

Enjoy the high-quality, in-depth journalism of the Listener magazine with convenient online access. This includes access to thousands of archived articles and up-to-date TV and entertainment listings.

Our great content is available online even before it hits the shelves, and includes more focus on breaking news. With our responsive design you get a great reader experience whether you read from your home computer, tablet, or even smartphone.

Already a subscriber? Just to read full version of this story.

Already an existing print subscriber? As part of your magazine subscription you are entitled to receive full access to the New Zealand Listener Online content. Click here for instructions on how to redeem your digital access.

Or you can subscribe now to get unlimited access to listener.co.nz.

Leave a Reply