Anyone else shopping at New World because of the “Little Shop” thingamajigs? You’re collecting them for the kids, right? Of course you are. It helps to make the decision of where to shop, too – one lot has them and the other doesn’t.

It’s a bit like political parties. Some have goodies and some don’t, so all you have to do is read the manifestos, do the calculus on which will benefit you (and people like you) the most and hey presto! That’ll be three or four weeks of your life gone, but at least you’ll know whom to vote for come election day.

Nobody does that, though. ...

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