Spendology™ Web App Uses Analytics and Psychology to Calculate Personal …

WASHINGTON, March 18, 2013 /PRNewswire/ -- Spendology LLC
develops web apps that make personal budgeting super easy.
Spendology™ currently has over 1500 customers. The new and
enhanced Budgetizer 2.0 uses patent-pending technology to enable
customers to create a budget in less than 10 minutes. The new app
features a user interface that leverages anchoring and adjustment,
a psychological heuristic, to make data entry easier. The
Spendology™ visual anchoring method eliminates the
need to use receipts or past transactions to make a budget.

The Budgetizer 2.0 enables Spendology™ customers to create a
personal budget using:

  • SMART algorithms and market research
  • LOCAL estimates of cost of living factors including
    sales tax and gas prices
  • PERSONAL spending habits

Spendology™ is beta testing a new web app,
Spendcast™, short for Spending Forecast.
Spendcast™ will combine event planning and budgeting to
enable customers to plan and prioritize monthly expenses.

About the Company

Spendology LLC is a software company based in Washington, DC that develops web apps that
make personal budgeting super easy. Spendology™ was founded
by Keith Alexander Ashe. Mr. Ashe is
a graduate of Columbia University and
Florida AM University. He
previously worked as a management consultant at Booz Allen Hamilton
and the Corporate Executive Board.


Contact: Keith Alexander Ashe, 301-500-8218

SOURCE Spendology

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