TripAdvisor Launches New Edition of TripBarometer, Showcasing the Psychology of Travel
NEWTON, Mass., Sept. 24, 2014 (GLOBE NEWSWIRE) -- TripAdvisor®, the world's largest travel site*, today announced the results of the latest installment of TripBarometer, the world's largest traveler and accommodation survey1 focusing for the first time on the Psychology of Travel. The biannual study, conducted on behalf of TripAdvisor by independent research firm Ipsos, highlights country, regional and global travel trends according to more than 53,000 travelers and hoteliers around the world, with more than 5,900 respondents from the U.S. The TripBarometer: Psychology of Travel report examines the motivations behind travelers' vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel.
U.S. Travelers Prioritize Unique Experiences, Family Time and Cultural Enrichment
When asked what they want out of vacation, the top priority for U.S. travelers was to have unique and interesting experiences, according to 66 percent of respondents. Below are the top motivations and how U.S. travelers compare to travelers globally:
"Travelers from Barcelona to Beijing crave unique and interesting experiences. Whether they get a few days or a few weeks of vacation, they want more from their trips than time spent lounging by the pool," said Barbara Messing, chief marketing officer, TripAdvisor. "The TripBarometer: Psychology of Travel report shows us that travelers want their vacation to count – it's about broadening horizons, feeling immersed in local culture and sharing the experience with loved ones."
The Emotions of the Travel Lifecycle for U.S. Travelers
The TripBarometer shows that the travel lifecycle is an emotional experience, as feelings ebb and flow throughout various stages of the trip:
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