New Book Highlights The Power Of Media-Brain Connection For Dramatic …

LOS ANGELES, March 11, 2014 /PRNewswire/ -- A breakthrough method to position businesses for dramatic growth in today's teeming global marketplace is introduced in a new book titled: Spinology: Transform Your Media Spin Into Business Gold. "Spinology," also known as "In Depth Public Relations" (i-DPR), is a new field combining psychology, neuroscience, and media messaging designed to directly impact customers' buying decisions.

DISCOVER SPINOLOGY: The Next Generation Of Business Psychology

Spinology is the brainchild of Sherry Klinger, public relations and branding expert, and Wendy Basil, Ph.D., clinical and business psychologist. They believe this groundbreaking approach represents the next generation of media psychology and can transform an ordinary product, service, or idea into business gold.

The key to Spinology's success is its expansion of neuropsychological principles, integrating leading brain-based science directly into the marketing message. Spinology is firmly rooted in Depth Psychology – the study of the unconscious mind – and it can provide, to virtually any marketing, PR, or branding campaign, a new way to make a powerful and indelible impression.

According to Klinger and Basil: "Spinology moves beyond traditional public relations and branding by using brain-based stories — business narratives spun with psychological insight and an understanding of the way the brain processes these stories — to win a place in the hearts and minds of the public. This kind of emotional connection produces the most dramatic sales results."

"By focusing on what people think, feel and believe – and how they process storytelling – we teach businesses how to reach the 'buy button' in the brain," says Klinger. The authors call this "brain-based strategic storytelling" – the use of powerful narratives to influence and persuade a target audience to take action. Klinger adds, "This approach can be tailored for any type of business, in any industry – and for anyone who understands the burning desire to succeed."

"Sigmund Freud was the first neuroscientist and possibly the first brain-based brand manager," explains Dr. Basil. "You might call him the first Spinologist - because he understood, before brain scans became available, how decisions are made in the unconscious mind before they become conscious. For businesses, this mind-brain focus and its vital role in decision-making is critical to getting the best results from any branding, marketing, and publicity campaign.

Spinology was developed to be accessible to anyone, regardless of experience and background. It is ideal for professional communicators, public relations executives and CEOs, as well as entrepreneurs or newcomers to marketing and publicity. The book takes readers through the process of media campaign creation, demonstrating in an easy-to-understand way, how to apply neuropsychological principles to consumer and business behavior. Using fairy tale parables at times, Spinology is an entertaining and highly informative read.

Included in the book is a simple-to-use assessment tool the authors developed called the "Klinger-Basil In-Depth PR Index" (i-DPR Index) – which helps evaluate the potential effectiveness of any branding or publicity campaign, spokesperson or target message before it is launched.

Spinology is an indispensable guide for anyone who wants to break through the media today and rise to the top of the public's consciousness.

Spinology: Transform Your Media Spin Into Business Gold is published by Depth Publishing. It can be purchased at www.amazon.com; www.barnesandnoble.com or directly through the Spinology website at www.spinologybook.com.

Spinology business workshops are currently offered in Los Angeles by the authors, Sherry Klinger and Dr. Wendy Basil. This publicist-psychologist team is available for business consultation and original public relations/branding campaign creation through the Spinology method. The authors are also available for speaking engagements, training, and special projects by contacting Depth Publishing at (888) 241-1432 or info@depthpublishing.com.

SOURCE Depth Publishing

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