Mobitel Liyasara for women

As a tribute to their economic, social and political
achievements:

Mobitel Liyasara for women

International Women’s Day is celebrated worldwide on March 8 to pay
tribute to women across the world for their economic, social and
political achievements. Sri Lanka Telecom Mobitel believes that women
are a vital element in society and its development, from the upbringing
of a family’s offspring to being a pillar in every family and
organisation.


Chief Executive Officer, Sri Lanka Telecom Mobitel Lalith De
Siva makes the official presentation of the first Mobitel
‘Liyasara’ SIM card to First Lady Shiranthi Rajapaksa. Minister
of Telecommunications and Information Technology Ranjith
Siyambalapitiya, Deputy Minister of Child Development and
Women’s Affairs M.L.A.M. Hisbullah. Anoma Laphir, Director
Mobitel ,Wijesiri Ambawatte, Director Mobitel and Jean
Fernandez, Senior General Manager Mobitel (Customer Care)
look on.

The company over the years, supported this belief by providing
special facilities and services for women.

In line with this initiative, Sri Lanka Telecom Mobitel launched
Liyasara, a package for women in Sri Lanka which enables customers to
have easy access to information relating to child psychology, cerebral
palsy, maternal and new born health and cancer awareness among others.

In addition to these information services, all customers under 65
years of age obtaining the Mobitel ‘Liyasara’ package would receive a
special life insurance cover. The premium for the insurance cover is
included in the monthly rental, which is provided at a nominal fee.
obitel ‘Liyasara’ customers will enjoy the benefits of Rs. 100,000 worth
of Life Insurance cover and a Rs. 500,000 Accidental Death cover.

Sri Lanka Telecom Mobitel launched the package on International
Women’s Day in the presence of First Lady Shiranthi Rajapaksa and other
dignitaries at Temple Trees.

The first Liyasara SIM card was presented to the First Lady.

The package is inclusive of a limited bundle offer granting free
Mobitel-to-Mobitel voice calls and SMS to users and a free data bundle
of 10 MB. Customers are also entitled to free minutes to access the
‘Liyasara’ voice portal, powered by Sri Lanka Telecom Mobitel and can
also use the mTunes facility free of monthly subscription.

‘Liyasara’ voice portal is a lifestyle portal providing Mobitel
customers with information on nutrition and dieting, recipes, fashion
and beauty tips, household remedies, child psychology and Health and
celebrity news.

Mobitel conducted extensive research with its partners prior to
designing the package for women. Observations made during this exercise
showed that women based in rural areas in the country have no access to
reliable and consistent information relating to maternal health, child
psychology, cancer awareness and other important health concerns.

The Mobitel ‘Liyasara’ package was therefore created with the aim of
empowering Lankan women by granting unlimited and convenient access to
credible information disseminated in all three languages by expert
institutions such as the Sri Lanka Foundation Institute, Cerebral Palsy
Lanka Foundation, Sri Lanka College of Oncologists and the Perinatal
Society of Sri Lanka.

Women find themselves playing the demanding roles of daughter, wife,
mother, friend and caregiver in society and attend to varying situations
in their daily routines.

Mobitel aspires to carry forward similar initiatives in the future
for the betterment of such women.

Chief Executive Officer of Sri Lanka Telecom Mobitel, Lalith De Silva
said, “As the National Mobile Services Provider, Sri Lanka Telecom
Mobitel remains committed to honouring and paying tribute to women of
Sri Lanka, whose contributions towards their families and society have
not gone unobserved.

As a nationally aligned mobile services provider, we worked towards
an initiative that would be a fitting tribute to these remarkable women
that would help empower their lives and add value to their daily
engagements. With this in mind, we created the Mobitel ‘Liyasara’
package that has been customised to suit the needs of all women, be it
relating to motherhood, health, professional commitments or domestic
situations.

With this new package, we envision a more empowered Sri Lankan woman
who can better achieve her goals by having ready access to the world of
information knowledge and communication.”

 

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