The stronger our memory is of a certain food, the more likely we are to choose it – even if it is the more unattractive option. Psychologists at the University of Basel conducted a study on how memory influences our choices by offering various foods and using scans to track brain activity. The researchers were able to show that the influence of memory is mediated by increasing communication between the relevant brain areas. The study has been published in the scientific journal Neuron.

Many of our everyday decisions such as “What present should I give my girlfriend?” or “Where shall we go to eat?” are based on the retrieval of relevant information from memory. The neural and cognitive mechanism…

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