The noble pursuit against lookism has been dealt a mighty blow by the hands of 4- and 5-year-olds in a new study. According to research published in the British Journal of Developmental Psychology, children are much more likely to trust an attractive person than one who isn't. A group of 32 kids were shown photos of preselected good-looking and unattractive women, along with a set of corresponding opinions supposedly given by the women. By and large, the children (primarily the girls) tended to believe the answers given by the attractive set.

Researcher Dr. Igor Bascandziev said, "It would be interesting to see future research explore whether children would continue favoring the more attractive face even when they have evidence that the more attractive face is unreliable and the less attractive informant is a reliable informant." Unfortunately, we can just look at politics to get the answer to that one. [Source]

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