How to find love: Search for a soulmate involves four ‘key factors’

Earlier this month, Transport for London raised its fares as it invariably does most years, this time by the slightest of increases: one per cent. Nevertheless, it made an already highly expensive travel network incrementally more expensive still, and in doing so unwittingly rendered the process of matchmaking yet more insular.

According to Viren Swami, Professor of Social Psychology at Anglia Ruskin University, geography is one of the four key factors in how we go about choosing the people we fall in love with (the others are appearance, reciprocity and similarity). Mostly, single people are not prepared to travel far to meet potential partners; ideally, our soulmate – that one in seven billion – will live in the same borough, equidistant between pub and cinema. And if they don't, then presumably we simply make do with what – or who – is available, because the prospect of travelling in pursuit of romance remains fundamentally unappealing: we cannot abide the cost, the hassle, all those leaves on the line. We are a sedentary people; we like our convenience.

  • 1/17

    Gym 'used as a hook-up spot'

    People who hope to find love and get fit in the New Year may find it surprisingly easy to tick off both goals, as a new survey has revealed that half of adults use the gym as a hook-up venue, while a quarter admit to having sex there. Apparently not put off by the surroundings, a new survey of how Britons behave in the gym has found that 25 per cent claimed to have had sex there at least once in the past 12 months

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    Erectile dysfunction 'linked to risk of early death'

    Men who suffer from erectile dysfunction (ED) are 70 per cent more likely to die early, a new study has found. US scientists believe that the disorder may be linked to poor cardiovascular health, and suggested that men with ED should be screened for health issues that could cut their lives short

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    39 per cent of workers have sex at Christmas parties

    The festive season may be a time for good will and sharing – but it’s also apparently the perfect excuse to hook-up with the cute person from accounts, according to a survey which has revealed that 39 per cent of people have had sex at their work Christmas party. Even more people admitted that the annual knees-up offered the chance to kiss a co-worker, with over locking lips at the event. A survey of 2,000 UK adults by high-street lingerie retailer Ann Summers revealed that IT and HR are the professions most likely to snog or have sex with a colleague or get incredibly drunk at the Christmas party, at 63 per cent and 56 per cent respectively.This was compared with 27 per cent of those in education and 29 per cent in health

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    Durex calls for a condom emoji

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    Spliting the housework equally is the secret to a better sex life

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    Arguing with a partner is beneficial

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    Ireland gay marriage

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  • 8/17

    'Female Viagra' approved

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    AP

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    Grindr users surveyed on sexual preferences

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  • 10/17

    Watching porn does not cause negative attitudes to women

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    Getty

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    Getty Images

  • 12/17

    How much sex we have (and how much we'd like)

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    The identity, which describes rarely or never experiencing sexual attraction, has moved from a diagnosis of mental disorder in the past to a sexual orientation in its own right today.
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    Rex

  • 14/17

    Women really are more attracted to men who make them laugh

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    The reverse was not true for women who attempted humour, according to his study “Sexual Selection and Humour in Courtship: A Case for Warmth and Extroversion,” which has been published in the Evolutionary Psychology journal.

    Getty

  • 15/17

    What makes a perfect penis?

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  • 16/17

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  • 17/17

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    Getty Images

In his new book, Attraction Explained – which offers hard scientific evidence of how relationships work rather than what he sees as the "anecdotal, non-specific and sometimes downright misogynistic" tone taken by other such titles – Swami explains how distance, or lack thereof, is a key factor in matters of the heart.

"Most partners are found at very short distances," he writes. "Up to 50 per cent of people fall in love with someone within a four-mile radius, and so the further away people live, the less likely they are to form a relationship."

In his book, Swami focuses particularly on London, an area in which it is almost impossible to overstate the importance of location. "The further away a borough was from a participant's place of residence, the less attractive they believed the residents of that borough were," he writes of those taking part in the study.

His findings are uncomfortably revealing. For example, people who lived in the hallowed enclaves of Westminster and Kensington and Chelsea were perceived to be more attractive than those who lived in Bromley, which sits in the humdrum suburbs south-east of London. "Wealth is clearly a factor here," Swami says, and posits some reasons as to why. "Wealthy people might have fewer negative life experiences, and might be more happy as a result, which makes them seem more attractive."

Also, he says, attractive ideals tend to be shaped by those people that have ready access to the media, and help form it, as many of the denizens of Kensington and Chelsea do. But then the way we are meeting now is changing. In online dating, the world is theoretically our oyster, geography be damned. Though UK figures are not yet available, they are believed to be comparable to the US's: one-third of all heterosexual couples in America now meet online, and two-thirds of same-sex couples.

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"But while we may have changed the way we meet," Swami says, "the process of our relationships remain the same. We all arrive into them with baggage from previous relationships, and we still tend to enter into them with people who live in close proximity to us. It's easier."

The professor knows of what he speaks. Two years ago, he met online the woman who would become his fiancée. They are to be married in the summer. "She was easily commutable to," he says. "And she was also a lovely person, so I think I would have made the effort to travel to see her even if she had been further away."

But only to a point, for professors are rarely reckless. Her proximity to him (they both live in the south) was as much a factor in her appeal as anything else. "If she had lived in Scotland," he admits, "then, no, I don't think I would have pursued her.

  • More about:
  • Viren Swami
  • London
  • Chelsea
  • Nick Duerden
  • Anglia Ruskin University
  • Professor of Social Psychology
  • Kensington
  • Bromley
  • Scotland
  • UK
  • US
  • America

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