Dan Ariely, psychologist and author of the New York Times bestseller “Predictably Irrational,” will speak at Carleton College on Thursday, Feb. 9. Entitled “Free Beer: The Honest Truth about Dishonesty, How We Lie To Everyone—Especially Ourselves,” Ariely’s presentation will take place in Olin Hall, Room 141, and is free and open to the public. Copies of Ariely’s popular books will be available for purchase at the event, and in advance at the Carleton Bookstore, at a 15% discount.

An acclaimed bestseller, “Predictably Irrational” (Harper Collins, 2008) makes the case that classical economic theory has a very significant flaw at its core: the assumption that human beings are rational. Using evidence from a wide range of revealing experiments, Ariely challenges this belief, revealing the ways in which emotion, the temptation of a “free” benefit, prior expectation, self-control, and a host of factors can lead us not only act irrationally, but to do so in predictable patterns, consistently making the same “incorrect” choices. Ariely then returns the question to economics, challenging readers to consider the implications of a system that incorrectly assumes rationality as a guiding force.

This event is sponsored by the Carleton College Department of Psychology. For further information, including disability accommodations, call (507) 222-4379, or email nlutsky@carleton.edu. The Gould Library Athenaeum is located on the Carleton campus off of College Street, and is also accessible via Highway 19 in Northfield.