Fake pub set up by university to study boozers

“What we are trying to do is simulate, with a greater deal of control, the environment in which people find themselves drinking.”

Dr Tony Moss, head of Psychology at South Bank University

He said: "What we are trying to do is simulate, with a greater deal of control, the environment in which people find themselves drinking.

"This is somewhere in between being able to do research in the real world in a bar — where we have very little control over what is going on — and in a lab cubicle, which is nothing like the way people are drinking in the real world."

Hidden microphones and cameras will be placed around the building to keep tabs on the students.

Here they can monitor the effects of alcohol on drinkers and find out how people's brains are affected when intoxicated.

A spokeswoman for DrinkAware, who promote responsible: "We think studying drinking habits in a real-life context is a great idea.

"We look forward to see what results they come up with."

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