Influence: The Psychology of Persuasion by Dr. Robert Cialdini is one of my favorite business books, so I am giving away some copies.

The book is the #1 best seller on Amazon in Marketing Consumer Behavior.

I first read Influence about 15 years ago, and we booked Dr. Cialdini to keynote Affiliate Summit West 2010. I would recommend any marketer or business person in general read this book.

Influence details six universal principles of social influence:

• Reciprocation
• Scarcity
• Authority
• Consistency
• Consensus
• Friendship/Liking

There are only five copies of the book available in the Robert Cialdini Scarcity Sweepstakes, so enter now for your chance to win Influence.

The post, Enter to Win the Robert Cialdini Scarcity Sweepstakes by Shawn Collins, was originally published on the Affiliate Marketing Blog.

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