It’s one of the most successful companies in the world, yet 84 of 85 students failed when they were asked to draw the Apple logo from memory. The story was published in a psychology journal, and the results are consistent with other research that has found that most people have a poor memory for items that we encounter on a daily basis. Our brains seem to have the ability to weed out information that is unimportant. Do you think you could draw the Apple logo correctly?
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