About the Author: With over 29 years of in-the-trenches ad-industry experience—Drew Whitman is an outspoken, humorous and philosophical speaker, trainer, writer and consultant who receives tremendously positive feedback and reviews from businesspeople attending his live seminars and those purchasing his audio and printed products.

He worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad-agency in Philadelphia. He was also senior direct response copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States, including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, Staples, and many others. Drew is the author of, CA$HVERTISING (Career Press, 2008, ISBN 978-1601630322) which receives fabulously positive reviews for its entertaining style and high-content practicality.