‘Nudge’ Psychology: Posting Actual Watching Eyes On Paper Can Reduce Littering
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Getting people to do stuff, even stuff that will benefit them like diet, exercise, and proper hygiene, is often a dubious proposition. Defiance is natural in a lot of personalities. A recent study conducted by researchers from Newcastle University in the United Kingdom has found that printing a pair of actual, stern-looking eyes on a piece paper will actually deter people from littering.
"Our work shows that the presence of eye images can encourage co-operative behavior, and we think this is because people feel they are being watched," said Professor Daniel Nettle in a statement. "As we >>>