Adam Toolin | The State News Senior psychology major Louis Condelee and junior packaging major Alexis Palombit pose for pictures in the Red Cedar River, Sunday, June 10, 2012. The students are modeling for State of Proper blog and are showing off Gulf Shore Clothing products. Adam Toolin/The State News Tweet <!-- (function() { var s = document.getElementsByTagName('script')[0], rdb = document.createElement('script'); rdb.type = 'text/javascript'; rdb.async = true; rdb.src = document.location.protocol >>>

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, "You can't just go around making up words."  Well, that's exactly what Southern Comfort hopes you do after watching these ads, inviting viewers to log into their Facebook page and firing out their best invented words for "Southern Comfort and Cola."  The campaign hopes to work the psychological connections of "bar calls," when patrons call out liquor by its brand >>>

COIMBATORE: Choosing a suitable career that is both lucrative and interesting is a tricky proposition. Meenakshi Vaidyanathan, the vice principal of a higher secondary CBSE school in the city said that every year a few students drop out of chosen courses. Many of these students may have been forced to take certain subjects, either by parents or perhaps due to peer pressure. However, there are a few who opt for the courses themselves and then later drop out. This defies the usual logic that choosing an area of ones own interest is the key to success. M Elango, head of the psychology department >>>

A society leaves behind a pretty decent map of its psychology in the culture it creates. For example, the 1950s brought us a number of science fiction films that remain cultural touchstones to this day. And as any undergraduate student taking a Film Studies 101 course can tell you, a huge number of those movies existed more as a manifestation of that decade's cultural paranoia than as films unto themselves. Invasion of the Body Snatchers is probably the best known of the bunch, and is widely considered to express the fear fostered by McCarthyism and the early days of >>>