Trulia (NYSE:
TRLA) today launched its Real Estate Lab to deliver the inside scoop on
the psychology and strategy of how consumers and professionals approach real
estate. By statistically analyzing the words and phrases used to
sell homes, Trulia can now unlock new insights into national and local
housing markets across America. The first Real Estate Lab report
examines the millions of for-sale homes on Trulia through November 2012,
and reveals the phrases associated with the most and least expensive homes
for sale, as well as some highly regionalized real estate terms. For
the full report, see here.

Going Price of “Once-in-a-Lifetime Opportunity” Homes: $3 Million

Luxury home sellers often market their homes as a “magnificent estate”
or “once-in-a-lifetime opportunity” to draw in prospective buyers. Homes
described with these phrases are typically listed for more than $3
million. Other phrases associated with multimillion dollar listings
include luxury home features and brands such as a “paneled library” or
“Lutron lighting.” The phrase associated with the most expensive
listings is “parlor floor,” which is the main and grandest floor of Manhattan
townhouses and other big city mansions. On average, homes calling
out this feature are priced at nearly $5 million.

Contacts

Trulia, Inc.
Daisy Kong, 415-400-7391
pr@trulia.com

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