Do single women really love The Bachelor-style dates and crave their very own Art Green to take home to mum?

University of Auckland psychologists are investigating the realities of single life for young, straight Kiwi women in the wake of the hyped television show The Bachelor.

They're on a mission to hear what going solo is really like for the thousands of women aged 25 to 35 who live it everyday.

The information would be shared in anonymous hour-long interviews.

Associate Professor of Psychology Virginia Braun suspects their reality may be quite different to the fairytale depiction of dates, romance and attraction surrounding bachelor Art Green and his bevy of potential girlfriends.

"The Bachelor has taken up quite a bit of space in media entertainment over the past couple of months so we think this research project is timely," said Associate Professor Virginia Braun, who is overseeing the project.

"We hope to hear from women about their diverse experiences of being single, including women who may have a very different perspective than that shown during The Bachelor."

The research, led by Masters student Chelsea Pickens, hopes to widen the discussion around what it means to be single in the real world.

"The media in all its forms, including advertising, does send strong messages about being single, about dating, and to a significant degree it also sends messages about couples as an ideal," Ms Pickens said.

The project also look at what messages dating shows send to and about young men.

If you're female, single and aged 25 to 35 contact researchers on cpic011@aucklanduni.ac.nz.

NZN