Washington : A new study has provided a deeper insight into the various aspect of gift-giving and receiving, like how people choose gifts, how they are used by receivers, and how the gestures impact the relationship between givers and receivers, reports ANI.

‘The Psychology of Gift giving and Receiving’ symposia delve on the above mentioned factors to discover how human brain thinks while giving and receiving gifts. Researchers found that of the shoppers surveyed, 39 percent of the items they purchased were for individuals they considered “picky.”

While most of us may shop for a picky person in our lives, we know very little about how people cope with the challenge of shopping for a picky person.

According to the research, there was an upside to being picky: shoppers are more likely to purchase an item the picky recipient specifically requests. Less picky people have a higher chance of receiving items they don’t want, whereas picky recipients more often get what they want.

Lead researcher Chelsea Helion explained that while gift cards technically could be used to buy mundane things like textbooks or paper towels, they found that this feels like a misuse of the card because when paying with a gift card, people forgo buying everyday items in favor of buying indulgent items.

Recipients use gift cards to “treat” themselves to items they might not normally buy because individuals experience less guilt when paying with a gift card, compared to credit cards or cash, she further added.