Donald Trump schools us on the psychology of insults
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Donald Trump is still among the leaders for the Republican nomination for president, raising a question about how a person could be so liked when his primary method of communication appears to be insulting people.Denigrating people seems like the last way to get popular, but when you know the social psychology of insults, it becomes easier to explain the Trump phenomenon.Research shows that one of the primary reasons to denigrate people is to signal membership in a group: They are out, so you are in. People are always looking to belong, and Trump may represent, for some people, a particularly >>>